TUTORIAL ACTIVITY 2

assalamualaikum ... :)



Week 11 dont have lecture for this subject because Miss Ummi was attended program at Akademi Pengajian Tinggi (AKEPT) at Sepang. But, I have task to complete this week .

First Question : If you are one of the TOP managers, what kind values would like to inculcate in your organization? Why does it so?


okay. first of all, if I be Top Managers at my organization what I want to do is Islamic Culture. Even in my organization also have non muslim worker but I want my organization be a good and the best organization in Malaysia because of Islamic Culture.  For example, I want all my worker solat berjemaah at earlier time. Other than that, I want all my muslim worker do solat dhuha because solat dhuha can bring a lot of benefit for us. 

Second Question : Could you find an example of any organizations that have a good corporate culture? Name one of them.


For me, Telaga Biru is the good corporate culture because Telaga Biru do Islamic Ethic as I want in my organization . 

:D

S 

Tutorial Activity : Case Study - The Digital Age : Shall I Tag Along

This is my second  case study I learn to solve problems. The first case study is about Robin Hood .

Before mid semester break , I do Tows Matrix to solve problem in " The Digital Age : Shall I tag Along " case study . In my opinion , Tows Matrix very difficult to do in personal because I must have many idea to do this tools . So, Madam Huda give me and my classmate exercise to do SWOT analysis before we do Tows Matrix .

all in this picture is what I and my classmate idea to do Tows Matrix . After , list all the SWOT analysis we must combine SO , WO , ST and WT . I think to combine point is easy but to give the new idea after combine the point is very difficult . 

I must work hard to do an exercise how to do Tows Matrix . I hope , not have question in final exam to do Tows Matrix. hehehe

Tutorial Exercise : Generic Strategies

Assalamualaikum . :)


After , I learn Topic 5 which is about "Generic Strategies" I also got the exercise to increase understanding about this topic .

                                          Air Asia                                   Facebook

                                           Proton                                     Nike 

                                          Tesco                                      IKEA

                                          Avon                                       Porsche

                                          Bonia                                      Al-Ikhsan

                                          Coca-Cola                             Rolls - Royce

                                          Mydin                                     Malaysia Airlines

                                          Google                                    Old Town Kopitiam

                                         JW Marriot                             Perodua

                                          Giant                                       Kamdar

                                          Kia Motors                             Toyota 

                                          Digi                                         Maxis

                                          Subway                                   Victoria's Secret

                                          Louis Vuitton                           Honda

                                          KFC                                       McDonalds

The task is classified the one of the four categories of generic business business strategies which are :

1 . Focused Differentation : Louis Vitton
 - Brand Louis Vitton is the some of the luxury item. This brand more focused on                                              group high class people .

2 . Focused Cost Leadership : Mydin
 - In market , Mydin more focuses who want buy the thing by in bulk .

3 . Broad Differentation : IKEA
 - IKEA also is luxury item but the price is affordable with their product and everyone also can buy and get it .

4 . Broad Cost Leadership : KFC or McDonald
- everyone can go and eat KFC or McDonald because the price is affordable to all person . 

chapter 5 : generic strategies

What I understand about this topic is 5 strategies for all business do to attract their customer .

First : Focused Low - Cost .

Low cost provider means that their business more focused to some buyers who want buy item at the lower price.

Example for this strategy is MYDIN . Mydin more focuses who want buy their product by bulks. So, Mydin sell their item more cheaper than Giant and Tesco.

Second : Focused Differentiation

While, focused differentiation means that their business more focused to some buyers based on their taste and requirement of niche members

Example is handbag from Louis Vuitton. Everyone know that Brand Louis Vuitton is the some of the luxury item. This brand more focused on group high class people .

Third : Low - Cost Provider 

Means that, company want to achieve lower costs that rivals on their product to attract a broad spectrum buyers.

Example : KFC and McDonalds.

everyone can go to McD or KFC because their price is affordable with all people. even have some their food is quite expensive, but the taste of the food is superbbb !!!

Fourth : Broad Differentiation

broad differentiation is differentiating the firm’s product offering from rivals’ with attributes that  appeal to a broad spectrum of buyers . 

Example of this strategy is IKEA . IKEA also is luxury item but the price is affordable with their product and                                                     everyone also can buy and get it .

Fifth : Best Cost Provider 

Best cost provider means that their business give more value for the money by offering the quality product at a lower cost than rivals. 

Example : Perodua have many type for their product . Who want buy the car at the lower price, they can buy Viva. But, if they want the car like a luxury they can by Alza because Alza like more to high people taste but the price is more cheaper than the other company. 

This is what I learn about this topic . Is that similar what I understand with your understanding ? Please give your response if any wrong with my understanding . hehehehe